Adverum launches AI visibility audits for Nordic companies

Adverum has introduced an AI Visibility Audit for companies in Norway and Denmark to test how tools like ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews describe them across English, Norwegian and Danish. The service is aimed at export-oriented firms that want to know which sources AI cites, where answers go wrong and how to improve the information those systems rely on.

Why it matters: - Generative AI is becoming a discovery layer for buyers, investors and journalists. - For Nordic companies, the same prompt can produce different answers in English, Norwegian and Danish. - That makes source quality, language coverage and factual accuracy more important for companies competing across markets. - The audit is designed to show where AI systems are getting company information wrong and which published sources are shaping those answers.

What happened: - Adverum, a Vilnius-based strategic communications agency founded in 2004, launched the Adverum AI Visibility Audit for companies in Norway and Denmark. - The audit tests how generative AI assistants answer questions about a company, its competitors and its category. - The tools covered include ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. - The audit runs prompts in the language of the client’s target markets and compares the results across English and Scandinavian languages. - More information and audit requests are available at the company’s announcement.

The details: - The audit uses 30 to 40 buyer-style prompts in clean, logged-out sessions. - Adverum logs the prompts with screenshots. - The process includes a fact check against a verified fact sheet. - The audit produces a source map showing which publications, directories and platforms AI cites for competitors but not for the client. - The review also checks AI crawler access, structured data and listings such as Wikidata. - The deliverable includes prioritized recommendations and a retest after 90 days. - The audit takes 10 business days. - Pricing starts at about EUR 850 and rises to about EUR 2,200 depending on the number of markets and competitors. - Adverum delivers the service remotely through its consultants. - The company says AI answers rely heavily on published sources, including news coverage. - In Muck Rack’s Generative Pulse study published in May 2026, journalism accounted for 27% of cited links in more than 25 million links cited by ChatGPT, Claude and Gemini. - Paid and advertorial content accounted for 0.3% of cited links in that study.

Between the lines: - The launch reflects a broader shift from classic search optimization to generative engine optimization, or GEO. - GEO focuses on making accurate company information easier for AI systems to find, understand and cite. - Adverum is positioning the audit as a measurement and cleanup tool, not a promise of ranking in AI answers. - The company says it does not guarantee placement in AI answers and does not create fake reviews, undisclosed paid content or inauthentic encyclopedia edits. - Results are reported as dated snapshots because AI answers change over time. - In practice, that means companies may need to monitor AI visibility repeatedly, not once.

What's next: - Adverum says the audit includes a retest after 90 days. - Companies that use the service are expected to update source material, structured data and market-specific information based on the findings. - The company is targeting export-oriented Nordic firms that want consistency across language markets.

The bottom line: - Adverum is turning AI visibility into a trackable communications problem for Nordic companies, with a focus on fixing the sources that generative AI systems cite rather than chasing opaque rankings.